Feb. 2, 2026
Spotlight Series: Sonderup Angus and the Feb. 24 Bull & Female Sale
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On this episode of the Herd Report Spotlight Series, we sit down with Lori and Ashley Wagner of Sonderup Angus, a family-operated Angus program based near Genoa, Nebraska, ahead of their Feb. 24, 2026 bull and female sale. The conversation traces the history of the herd, from 4-H beginnings to a rebuilt cow base centered on depth, thickness, maternal strength, and disposition. Lori and Ashley explain why phenotype still matters, how they use AI and ET responsibly, and what buyers can expect in this year’s offering. In this episode: The Sonderup Angus family story Why maternal cows drive long-term success Balancing show-ring appeal with real-world function Bulls and females built for longevity and usability Sale-day details and buyer expectations
